Cannabis has been telling the same story for a long time. The same aesthetics, the same language, the same tired tropes recycled across a thousand dispensary walls. As the plant moves deeper into middle America, that story isn't good enough anymore. Our roots in Los Angeles, one of the true centers of cannabis culture, give us the fluency to write something better. Through campaigns big and small, we help Story honor where cannabis comes from while defining where it's going next.