case study
alice mushrooms
We defined the look of functional mushrooms.
From Concept to Cultural Relevance
For Alice's launch year, we engineered a cohesive visual ecosystem across digital, social, OOH, and packaging. Our work centered on a flexible, "evolution-ready" design system and a dual-track photography strategy—blending lifestyle authenticity with high-polish e-commerce precision. From defining the core typography to executing OOH campaigns throughout Venice, we ensured every touchpoint was a seamless extension of the brand's vision.
In partnership with SENDER Agency. Billboard still life photography by Leslie Kirchhoff (Disco Cubes).
Beyond the screen, we helped Alice Mushrooms make an impact with OOH campaigns throughout their hometown of Venice — and defined the type system that carries through all their digital advertising to this day.
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